Eating less pastry can help reduce your saturate fat intake.
Mildly patronising, but I suppose possibly useful for people who might not know that pastry is high in saturated fats.
Swapping olive or vegetable oil for butter in cooking could help reduce your saturated fat intake.
Well... ok, if I don't cook with saturated fat as much then I won't get as much saturated fat in my diet. Again, I suppose this could theoretically be useful for people who didn't realise that vegetable oils are healthier than butter (which people these would be, exactly, I wouldn't like to say).
Simply eating healthier snacks can help reduce your saturated fat intake.
Now we're getting really patronising. Since in order for this to make sense healthier can only be defined as "containing less saturated fat", this is almost tautologous, and surely not actually new information for anyone. In fact, after seeing this sign, I suggested (in jest) to my friend that they should just put up a sign which said "eating less saturated fat could reduce your saturated fat intake."... which leads us onto the latest one I've seen:
Just reading labels and choosing options which are lower in saturates could help lower your saturated fat intake.
Yes, seriously, someone thought it was a good idea to put that on a poster. Once again, to paraphrase, because I can't imagine anyone stupid enough that this poster would actually benefit them: "eating less saturated fat could help reduce your saturated fat intake". Is it possible that there's someone out there in the world who is intelligent enough to read a poster multisyllabic words like "saturated" and not intelligent enough to realise that if they want to reduce their saturated fat intake they should eat less saturated fat? I think I've probably repeated myself too much in this final paragraph, but I just can't get over the inanity of this poster campaign - seriously, how stupid does the FSA think we are?
Of course, all this is assuming that reducing saturated fat intake is a good thing, which I am led to believe is far from proven. I'm not an expert, I don't claim Rob Grant is an expert, and I'm not about to claim that the FSA is definitely wrong, but there are certainly well-qualified people out there who are not convinced that a diet high in saturated fats actually does increase blood cholesterol levels (or that this would necessarily be a bad thing if it did). Why doesn't the FSA spend money researching this instead of placing highly irritating and patronising posters on the Tube?