Shops cut prices

I'm not really sure if this qualifies as an inane newspaper article, but it was by far the most interesting thing on the Sun's news page today:

A NEW price war was hotting up last night after Britain's biggest pharmacy chain slashed the cost of a bottle of suncream to £1.

I can't really figure out why this is supposed to be news. Presumably it's some sort of 'credit crunch' story, but it seems more like good old-fashioned competition to me. I was surprised that Lloyd's is Britain's biggest pharmacy (do Boot's only operate in big cities?) but I don't have much more to say.